via https://www.thepeakmagazine.com.sg/
In today’s fitness ecosystem, technology, personalisation, and sense of community are no longer luxuries — they’re essentials.
In the wake of a global health crisis (read: Covid-19), Singapore’s fitness landscape has not merely recovered — it has flourished. The industry’s remarkable adaptability has given rise to innovative business models and community-driven initiatives, redefining the pursuit of wellness in the nation.
As Singapore emerged from the pandemic’s shadow, a profound shift in priorities became evident. Rachel Chiam, owner and studio manager of BFT Loyang, observes, “Today’s consumers are increasingly willing to invest in gym memberships, recognising the intrinsic value of both physical and mental well-being.”
She adds, “The flexibility in class timings and global access to BFTs worldwide has been a boon for frequent travellers, allowing them to maintain their fitness routines regardless of location.”
This newfound appreciation for fitness has catalysed a surge in gym memberships, with flexibility and global access becoming prized commodities. Luke Guanlao, group CEO of Inspire Brands Asia, overseeing Anytime Fitness and SUMHIIT Fitness, corroborates this trend.
“We’ve witnessed an extraordinary surge in our Anytime Fitness membership base, exceeding pre-pandemic levels by over 50 per cent,” he reveals. “This trend reflects a broader desire for flexible, short-term memberships amid ongoing uncertainties. Consumers are seeking adaptable fitness solutions that align with their evolving lifestyles.”
