Inspire Brands Asia (IBA)
is the multi-award-winning regional Master Franchisee of Anytime Fitness across 8 of Asia’s most dynamic and high-growth markets.
Established in 2020 at the height of the global COVID-19 pandemic, IBA represents a bold, forward-looking investment in the future of health, wellness, and fitness. Backed by the world’s largest fitness franchise—with over 5 million members and nearly 6,000 clubs across 42+ countries—IBA is uniquely positioned to capture the region’s rapidly accelerating demand for accessible, community-driven fitness.
Led by co-founders Luke Guanlao (Group CEO) and Johannes Raadsma (President), IBA oversees a network of nearly 600 clubs across Singapore, the Philippines, Hong Kong SAR, Malaysia, Indonesia, Taiwan, Thailand, and Vietnam, including more than 150 corporate-owned locations. This footprint forms the largest and most geographically diverse fitness network in the region.Built on operational discipline, deep local market expertise, and a highly scalable franchise model, IBA continues to deliver consistent, high-quality growth across Asia. IBA’s expansion momentum is unmatched—opening one new club every 2.7 days and securing a new territory partner every 1.2 days—demonstrating strong franchise demand, compelling unit economics, and long-term confidence in the brand and platform.
As the region’s leading fitness franchise platform, Inspire Brands Asia is defining the next chapter of growth for Anytime Fitness across Asia.
Our Board of Directors
Driving fitness franchise growth across Asia
Our board brings together deep expertise in franchising, private equity, operations, and regional expansion—powering the continued rise of Anytime Fitness Asia. More than being leaders, they are shaping the future of health and wellness across the region.
Luke Guanlao
Board Director and Co-Founder
Group Chief Executive Officer, Inspire Brands Asia
Luke Guanlao leads Inspire Brands Asia and has been instrumental in building one of the largest Anytime Fitness portfolios globally. With a background in law and operations, he has overseen the expansion of the brand across multiple markets in Asia.
His focus is on disciplined growth—ensuring each market is built on strong fundamentals, operational consistency, and long-term sustainability.
Johannes Raadsma
Board Director and Co-Founder
Group President, Inspire Brands Asia
Johannes Raadsma has played a key role in establishing Anytime Fitness as one of the leading fitness franchise networks in the Philippines—one of the brand’s strongest performing markets globally today.
With deep experience in sales, marketing, and network development, he focuses on scaling franchise systems that are both commercially successful and operationally sound.
Vince Yang
Board Director
Director, Mizuho Asia Partners
Vince Yang brings extensive experience in private equity and investments across Southeast Asia. As part of Mizuho Asia Partners, he has worked with high-growth businesses across the region.
At Inspire Brands Asia, he provides financial oversight and supports strategic decisions that ensure sustainable growth and long-term value.
Charles Wong
Board Observer
Non-Executive Director, Aura Group
Charles Wong is a co-founder of TNB Aura, a venture capital firm focused on Southeast Asia. He has supported the growth of multiple companies across technology and consumer sectors.
He brings a strong perspective on scaling businesses and identifying new growth opportunities, advising on long-term strategy and regional expansion.
Calvin Ng
Board Director
Managing Director, Aura Group
Calvin Ng is a co-founder of Aura Group and an experienced investor across private equity and public markets. He has been involved in building and advising businesses across Asia.
At Inspire Brands Asia, he supports strategic initiatives including capital deployment, partnerships, and expansion into new markets.
Andrea Bell
Board Director
Chairperson, Global Health and Fitness Alliance
Andrea Bell brings direct operating experience as both a franchisee and submaster franchisee. She played a key role in growing Anytime Fitness Singapore into a high-performing market.
Her perspective ensures that strategic decisions remain grounded in what drives performance at the club level, with a clear understanding of franchisee needs and operations.
Our Culture
Timeline
2010
What would become Inspire Brands Asia began with a single step. In 2010, Group CEO Luke Guanlao entered the fitness industry with his first Anytime Fitness franchise in Australia. What started as one club quickly became ground for a disciplined, scalable approach to fitness franchising.
2014
While Luke expanded in Australia, Johannes Raadsma was laying the foundation in Southeast Asia. In 2014, he took on the role of submaster franchisee for Anytime Fitness in the Philippines, growing the network to nearly 150 gyms in under five years and establishing a dominant national footprint.
2016
In 2016, Luke brought his expertise to the Philippines, opening his first club in the market. Within three years, he became the country’s largest Anytime Fitness franchise owner and a leading managed services operator in Asia. Expansion soon followed into Malaysia, where he doubled territory growth in less than a year—demonstrating the strength and scalability of the model.
2020
By 2019, the combined portfolios of Luke and Johannes represented nearly a third of Anytime Fitness locations across Asia. This momentum led to the formation of Inspire Brands Asia in 2020, backed by Exacta Capital Partners and Aura Group. The partnership unified franchise ownership and managed services into a single, integrated regional platform.
2023
In 2023, Inspire Brands Asia entered a new phase of scale and recognition. The network surpassed 300,000 members across the region while reaching its 350th club milestone. Singapore crossed its 100th club, reinforcing its position as a key growth market.
That same year, the company earned an unprecedented triple crown—recognized as International Franchisor of the Year and Franchisor of the Year by FLAsia, and Franchise of the Year by Beyond Activ—cementing its leadership in fitness franchising across Asia.
2024
In 2024, growth accelerated across both established and emerging markets. The Philippines reached its 150th club, while Malaysia (50th), Indonesia (25th), and Hong Kong (30th) continued to scale with milestone openings.
The year also marked a strategic shift with the launch of corporate-owned clubs in Vietnam, Taiwan, and Thailand—expanding Inspire Brands Asia’s footprint into new high-potential markets.
2025
By 2025, Inspire Brands Asia surpassed 500 clubs across the region, a defining milestone in its growth journey. Core markets continued to deepen, with significant expansion across the Philippines, Malaysia, Indonesia, Hong Kong, and Thailand.
The company also sustained its industry recognition, continuing to earn accolades from leading franchise and fitness bodies across Asia.
Mission/Vision
More than franchising, Inspire Brands Asia is built on a simple belief: that access to fitness should be consistent, convenient, and within reach.
In a world that has fundamentally shifted how we value health, our role is to make that shift sustainable—scaling impact across the region with a clear ambition to reach 1 million members by 2028.
Inspire to Grow: