KUALA LUMPUR: Fitness club chain Anytime Fitness Malaysia recently marked a major milestone with the opening of its 100th club at Aman Cheras, Kuala Lumpur, further strengthening its position as one of the key players in the local fitness industry.
The achievement reflects the brand’s rapid expansion, with a growing presence across the Klang Valley, Johor, Penang and Melaka, and plans to expand into Perak in the near future.
Building on this success, Anytime Fitness Malaysia aims to open another 100 clubs nationwide, with the aspiration of becoming Malaysia’s National Fitness Partner while expanding access to active and healthy lifestyles for Malaysians.
INCLUSIVE ACCESS TO FITNESS
The opening of its 100th outlet also reflects growing public awareness of the importance of health and fitness, reinforcing Anytime Fitness’s role as a 24-hour gym accessible to all.
Group chief operating officer of Inspire Brands Asia (IBA), Ryan Cheal, said the milestone represents more than just business success, but a significant step towards making fitness more inclusive. – File pic credit (Berita Harian)
“Our goal is to make fitness accessible to anyone, anywhere and at any time. Reaching 100 clubs is a national achievement built on the principle of accessibility,” he said.
He added that the milestone reflects the brand’s continued commitment to supporting Malaysians in leading healthier lives through modern facilities and strong community support.
Ryan also revealed that Anytime Fitness plans to introduce recovery training programmes starting in 2026.
“Most of our members are working professionals who spend long hours in the office, making them more sedentary and less energised.
“The introduction of recovery training aims to ensure members remain active and are better equipped to manage their daily routines,” he said.
In addition to providing comprehensive equipment and facilities, Cheal said the brand also emphasises holistic support, including balanced nutrition guidance.
“We want to ensure that our members’ efforts translate into results — not just in physical fitness, but also in healthier lifestyle changes,” he said.
Meanwhile, Anytime Fitness Aman Cheras franchise owner, who also operates several other outlets, Simon Raadsma, shared his experience in realising the opening of the brand’s 100th club. – File pic credit (Berita Harian)
“This journey has not been easy for any of us.
“However, I believe we all share a common goal — improving the health of Malaysians.
“What we do today has a real impact on many lives. With the opening of this new club, Anytime Fitness is now one step closer to that goal,” he said.
CONTINUOUS IMPROVEMENTS
Commenting on what sets Anytime Fitness apart from other gym operators in Malaysia’s competitive fitness market, Cheal said the brand practises regular improvements every five years of operation.
“During that period, equipment is used extensively by members.
“As such, we carry out ‘gym refresh’ processes to ensure all equipment is well maintained and in optimal condition,” he explained.
STRONG FRANCHISE ECOSYSTEM
Each club functions as a neighbourhood fitness hub, offering a welcoming environment and personalised support for members of all fitness levels.
The network has also received investments exceeding RM50 million from multi-market franchisees across the Asia-Pacific region, including Australia, Japan, Singapore, the Philippines and Taiwan, strengthening its regional presence.
As part of its long-term growth strategy, Anytime Fitness also plans to expand into Sabah and Sarawak.
SUPPORTING ACTIVE LIFESTYLES
The brand’s expansion aligns with changing lifestyle trends among Malaysians, who are increasingly prioritising physical activity, including group classes, high-intensity interval training (HIIT) and strength training. – File pic credit (Berita Harian)
The milestone signals a shift towards long-term fitness habits and a more holistic approach to health.
With 24-hour operations, continuous security systems and an integrated coaching ecosystem, Anytime Fitness continues to support individuals with busy schedules, serving more than five million members across 6,000 clubs globally.
